Manto
Brand Guidelines
DESIGN ELEMENT
Patterns
Tail Element
Patterns Do’s and Don’ts
A Manto is made up of many parts — there’s the initial point of contact, then the spray, and a series of ripples and waves extending the action outward. Our patterns depict water’s movement to show that while games may be our entry point, their impact reaches much further than the wager itself.
Wave Pattern
The wave pattern is a direct visual representation of our name, following the natural movement and form of water in wake.
Tweak this pattern to your heart’s content. You can change the line weight from heavy to light for some added depth, overlay a gradient to change the color, use dots to make an even more intriguing wave. The options are endless.
Tail Element
Created with Whal-e, the whale’s tail (the Manto maker, if you will), this pattern brings strength or an anchor to a composition. Use this pattern at large scale, with only one instance visible at once.
Pattern Do’s and Dont’s
When you use patterns in design, keep in mind how they affect legibility. Our designs should be clean and premium, if a composition could do without a pattern, don’t use one.
Patterns should be used sparingly, and as a background element. If you consider the messaging to be the primary design element, and a photograph the secondary element, pattern should feel like a tertiary element.
Don’t overly emphasize a pattern.
Patterns are additive. They should feel like they belong in the composition.
Don’t add a pattern just for the sake of it. Manto’s design language is primarily clean and premium, if the pattern takes away from that, remove it.
Tweak the pattern to keep it feeling fresh between uses. Change the wave shapes, line weights, add dots, change color, add a gradient.
Don’t make the pattern too busy. Remember this is a tertiary background element, it shouldn’t draw too much attention to itself
The Tail Element should be used to bring focus to an area of the composition.
Don’t overuse the Tail Element. It should only be used once in a composition.
Next
COMPOSITION
For any questions about using these guidelines, please contact:
ASSET LIBRARY
Back to top