Brand Guidelines
Introduction
Brand Idea
Brand Statement
Pillars
Tag
This section holds the building blocks of our identity. Consider it necessary background reading — nail the fundamentals and style will follow naturally.
When we bet on sports, we extend their value. Instead of a world where the players play and we observe, we get to play, too. Participation deepens our relationship to the game, and to each other.
But the way most betting happens now works against the player’s interests. Sportsbooks take our money and keep it, stacking the odds in their own favor. What if games of skill were fan-first?
We’re building a space where community competition is king. Here, the pot stays within the group and the players set the terms. The trash talk flows freely and the bragging rights last all year. We harness the power of play to bring people together — because when the players drive the game, everybody wins.
For short:
We bring friends, families, coworkers, and strangers together — and let them build a gaming experience to suit their needs. We also reward organizers for keeping their communities engaged. Every day here is an opportunity for players to make a Manto and win cash.
Sportsbooks have created a world where they always win. That’s not true competition. We believe in a player’s intuition and the spirit of the game, and that’s why we help players become game makers themselves. With Manto , people play against their friends — not the house.
As players ourselves, we know what it feels like to have cash on the line. We’ve partnered with Paysafe— the best deposit and payment system in the world — to ensure that players’ money is in safe hands, and that it’s delivered to the right places
With Manto, we take care of handling the money, so folks can pay and play all in the same place. We make sure everyone throws down before entering the game, and that payout is fast at the end.
No more chasing commissioners, sending out Venmo splits, or sitting on large sums of money. We handle the logistics so players can focus on that dub.
For any questions about using these guidelines, please contact:
KYLE CHRISTENSEN KCHRISTENSEN@BETTERPOOL.COM
ASSET LIBRARY
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